On June 10th 2013 a group of 10 entrepreneurs from the Italian fashion sector all part of the group SMI (Sistema Moda Italia) experienced the Brazilian Experience in Sao Paulo with the staff of FCL do Brasil.
The Brazilian Experience is an immersion program in culture, fashion, cuisine and everyday life in Brazil, coordinated by Future Concept Lab. The ad-hoc itinerary for companies, entrepreneurs, institutions and universities is drawn up according to their individual needs and offers guided tours and help to decrypt the success of certain local Case Histories.