Build and support a competitive advantage through the history: Classic cars as a value of the brand

On the 28th of October at the Fair in Padua dedicated to classic cars and motorcycles, Francesco Morace was invited to participate to a round table discussion for the presentation of the research “Build and support a competitive advantage through history: Classic cars as a value of the brand”.
There was a discussion on the trend Vital Memory and how many business areas, from fashion to furnishings, from food to large scale consumption, look to the past as a strategy to re-launch their own visions for the future.