For the management team from Banca Carige Group, in 2012 Future Concept Lab created an ad-hoc laboratory (Carige Lab) for a five month period of time to develop a new business model for Banca Carige Italy. The project kicked-off with a conceptual scenario presentation (based on The Paradigms of the Future), which was followed by […]

The Escuela de Moda Arturo Tejada Cano of Bogota is one of Colombias most interesting creative laboratories and promotes interaction between industry and the design world. In this context, the Italian model represents a key strategic reference; that we have developed together in a long-standing partnership. The project that started in the second half …

In 2012 FCL do Brasil conducted a research project for Fiat Brasil (CRM – Customer Relationship Marketing), on behalf of ISVOR, Universidade Corporativa Fiat Chrysler Latam. The research was based on the methodology MIND THE GAP®, and consisted of ethnographic observation and in-depth interviews with 4 generational nuclei in the city of Sao Paulo. …

The Turkish company VitrA, manufacturer of ceramic materials, is one of the most interesting creative laboratories within this emerging country. VitrA has been promoting the link between industry and the world of design for years. For some years now VitrA has been organizing a series of talks dedicated to future trends, in an attempt to […]

Linda Gobbi is a guest on “Cominciamo Bene” Rai 3. On this occasion she presented excerpts from the research, “Noi mamme per lo sport”, conducted by Future Concept Lab for P & G and CONI. [Video in Italian]

On the threshold of its fiftieth birthday, in 2011 Panorama felt the need to launch its regeneration in terms of content and formula, for its repositioning in the market. Therefore, a Lab was started, lasting three months in which Future Concept Lab analyzed in depth the cultural trends of the collective imaginary, the use of […]

Editoriale Campi (owner of Barbanera, since 1762 the most famous almanac of Italy), in 2010, approaching the 250th birthday of the original calendar, approached Future Concept Lab with a request for research and consultancy with the aim of defining as a priority the new strategic focus for the almanac and calendar, in line with the […]

Carla Sozzani, founder of 10 Corso Como, talks about the birth of the very first concept store in a talk with Francesco Morace, during the Future Vision Workshop, on December 1st, 2011. [Video in Italian with English subtitles]

Stefano Beraldo, CEO of Coin Group, talks about Excelsior Milano in a dialogue with Francesco Morace at Future Vision Workshop, on December 1st, 2011. [Video in Italian with English subtitles]

The Petrobras Lab project was the first big test for the new office of FCL do Brasil. A research project and strategic consultancy was made for the corporate communications department of Petrobras – Petróleo Brasileiro S.A, one of the world’s leading energy companies. The project foresaw an initial brand check-up phase, during which the characteristics …