For the third consecutive year, Future Concept Lab is curator of the  Innovation Festival organised by the Centro da Cultura Judaica in São Paulo, at which Future Concept Lab proposes a theme linked to the Paradigm ‘Unique & Universal” in order to talk about the ‘Brazilian reality’ around the world. The paradigm addresses without separations and contrasts the concepts of global and local, at a moment when Brazil recovers its pride, strategically strengthening its DNA. If it is true that there is a trend towards the unification of global standards, it is no less true that the ‘local’ takes possession of its goods, languages​​, experiences and cultural patterns, filtering with its unique interpretations and reducing them to their ‘genius loci’ (the talent of the place).

Sabina Deweik, director of FCL do Brasil, opens the festival with a presentation scheduled to take palce at 20:00 of November 4, 2013.