The objective of the project Terzo Rinascimento (Third Renaissance) is that of placing Italy and its Renaissance traditions, at the centre of a new strategic vision that brings together quality of products, management and daily life, according to an interdisciplinary, innovative process. In the first meeting that took place on the 10th June each of the 12 participants (Paolo Anselmi, Franco Bolelli, Denis Curti, Maurizio di Robilant, Franco di Lauro, Emilio Genovesi, Antonella Grua, Giovanni Lanzone, Marco Minghetti, Francesco Morace, Patrizia Piovesan, Paolo Zanenga) launched ideas for a hypothesis of work of the subject. Another three participants who were unable to attend this meeting (Luca de Biase, Giacomo Mojoli e Cristiano Seganfreddo), contributed from a distance with their suggestions.