Shaping the future, a pathway in growth

1989

Trends Lab is born in Milan, by 4 sociologists in their thirties (Linda Gobbi, Francesco Morace, Roberto Brognara, Fabrizio Valente), who follow the intuition of creating a Centre for Innovation in sociology for marketing.

1992

The idea of ​​creating an international network of correspondents in the capitals of creativity and innovation is developed: London, New York, Paris, Tokyo aside from Milano.

1995

Linda Gobbi and Francesco Morace founded Future Concept Lab that collects the heritage of Trends Lab. The cities observed multiply until they arrive to the current total of 40. The two research programs StreetStyles and MindStyles are created.

1999

The clients multiply together with the publications, conferences, and activities abroad. The research program Genius Loci is born, dedicated to the different cultures and markets in 20 countries. The goal of one million euro turnover a year is achieved.

2001

With the new millennium comes the Future Vision Workshops series, which will continue uninterrupted until today, with 4 workshops held each year.

2003

The Happiness Program is born, a research program dedicated to happiness.

2007

The Lab is born, a form of annual research and consulting for companies interested in innovation.

2009

TrendsGymnasium is launched, the first online course worldwide dedicated to cool hunting and trend foundation.

2010

FCL do Brasil is born, the first foreign branch with a work group engaged in research and consultancy for Brazilian companies such as Petrobras, Nature, Grendene, Alpargatas.

2011

The Generational Targets research program is launched, dedicated to 12 generational nuclei identified in the world.

2012

Fast Track is born, the fast consulting service for companies that want to intelligently deal with the crisis.

2014

“Italian Factor” is launched: a book, a consulting project and a radio set on Radio 24, within the program Essere e Avere.

2015

The Festival della Crescita is conceived that – with the theoretical support of the book Crescita Felice – proposes its first edition between the 15th and 18th of October in Milan, at Palazzo delle Stelline.

2016

The book ConsumAutori is published, also translated into English and dedicated to the new generational nuclei that go from 12 to 16. At the same time, the radio program Il ConsumAutore is launched on Radio24 which has now exceeded 400 episodes.

2017

The 12-point Manifesto of Growth is conceived, presented and explored in depth in the book Crescere! and launched at the Festival della Crescita in 25 Italian cities.

2018

The book Futuro + Umano is published and launches a Lab that deals with AI and digital experiences.

2019

The annual series of workshops on the topic of Leading the future is launched as well as the book Il Bello del mondo, on the new dynamics of globalization.

2020

Due to the pandemic the Future Vision Workshop transmigrated to the web, reaching its twenty-fifth year in 2024.

2021

The book La Rinascita dell’Italia is published in which strategies for dealing with the shock of the pandemic are indicated.

2022

New stages of the Festival della Crescita take place and are dedicated to the 4 primary elements: Fire in Sassuolo, Air in Ferrara, Water in Montecatini and Earth in Lucca.

2023

The book Modernità Gassosa is published which highlights new social and communication trends.

2024

The most impressive research on GenZ ever carried out in Italy is launched in collaboration with the Institute Sylla, to which new consultancy projects are dedicated in many sectors.