Future Vision Workshops: 2002
What must be done? Globalisation and asymmetrical markets: The 20 trends that are changing the world
On the basis of the project dedicated to Genius Loci, developed in 2001, Future Concept Lab proposed a new ‘transition’ in 2002, to manage the myriad of challenges for society and the market: the 4 workshops worked on the tandem “Globalization and asymmetrical marketing”, looking primarily to acquire new opportunities for thought and paradigms of behaviour.