Design Thinking by the consum-author: the victory of innovation over fads.
Imagine the fruition of the market. But also the context in which it develops.

Workshop Program

• 9.30 – 10.00
  Talent, background and guide of 10 Aesthetic Trends in relation to 10 Living and Consumption “Landscapes”.
  Introduction by Future Concept Lab
• 10.00 – 10.20
  Creative Surround The City as a resonance box of Creativity
• 10.20 – 10.40
  Native Codes At the origin of the Iconography of Taste
• 10.40 – 11.00 – coffee break
  
• 11.00 – 11.20
  Primary Marks Original Signs, Symbols and Sounds like a Pop Aesthetic
• 11.20 – 11.40
  Color Slap The Violence of Colour and its Materic Presence
• 11.40 – 12.00
  Easy Enlightened The Lightness of Design under a New Light
• 12.00 – 12.20
  Micro Tailored First steps for a New made to measure Finance
• 12.20 – 12.40
  Content Framing Technology as a frame for Information
• 12.40 – 13.00
  Techno Morphic The Soul of Transportation and its Techonological Shape
• 13.00 – 14.00 – lunch
  
• 14.00 – 14.20
  Artistry Substance The fascination of “made to perfection” Style
• 14.20 – 14.40
  Slow Performative The slow Time as a New friend of performace
• 14.40 – 16.00
  Lab Story Deborah
  The relaunch of Deborah through Design
  Deborah Milano: the development of an italian brand between project and intuition Cecilia Schena, Marketing Director Deborah
  Feminine mystery between design and architecture Mario Trimarchi, Studio Fragile
  Towards the “perfect product” Gianluca Bonetti, CEO Deborah Group
  
• 16.00 – 16.20 – coffee break
  
• 16.20 – 17.00
  Brainsharing: space and time for the creative sharing of trends
• 17.00 – 17.30
  The Map of Aesthetic Trends and Future orientation Strategic Conclusions by Future Concept Lab

Trust Valuing. Regenerate value.
Pop neo pragmatism, from Michelle’s garden to the algae fuelled power station.

Workshop Program

• 9.30 – 10.00
  Simplicity, background and guide to the 10 Consumption Trends in relation to 10 sectors of life and experience. Introduction by Future Concept Lab
• 10.00 – 10.20
  Split Benifits Urban projects with a multitude of advantages
• 10.20 – 10.40
  Free Plot Services and platforms to free up time
• 10.40 – 11.00 – coffee break
  
• 11.00 – 11.20
  MicroSpins Micro-processes in taste for macro changes
• 11.20 – 11.40
  Hidden Side The hidden beauty and its intense side
• 11.40 – 12.00
  Optimum Volume The house as a measurement of proportions
• 12.00 – 12.20
  Quick Value Close at hand economic systems
• 12.20 – 12.40
  Green Soul Hi-tech solutions with a green vision
• 12.40 – 13.00
  Smart Actions Back to the future mobility
• 12.40 – 13.00 – lunch
  
• 14.00 – 14.20
  Mindful Layers Fashion reveals its virtuous surface
• 14.20 – 14.40
  Bright Health An ideal physique thanks to astute recipes
• 14.40 – 16.00
  Lab Story Ferrero
  The experience of advanced training on the theme of virtuous consumption
• 16.00 – 16.20 – coffee break
  
• 16.20 – 17.00
  Brainsharing: space and time for the creative sharing of trends
• 17.00 – 17.30
  The Map of Consumption Trends and Future orientation Strategic Conclusions by Future Concept Lab

True Storytelling. The decline of post-modern communication.
Tell stories. But only true stories.

Workshop Program

• 9.30 – 9.50
  Through “Exploration”, the presentation of the 10 Communication trends will highlight new narrative nuclei, values and languages in relation to 10 sectors of life and consumption.
  Introduction by Francesco Morace
• 9.50 – 10.15
  CrossingScapes Pass through places and intergrate paths
• 10.15 – 10.40
  Identities Bloom Nourish the multiplicity of the experience
• 10.40 – 11.05
  Blending Stories Narrate taste and cook stories
• 11.05 – 11.20- coffee break
  
• 11.20 – 11.45
  Quick Feature Offer fast solutions for daily life
• 11.45 – 12.10
  Interiors Tales Play out ones domestic fairytale
• 12.10 – 12.35
  Visionary Paths Trace new directions for the future economy
• 12.35 – 13.00
  Nomad Chronicles build a mobile existence
• 13.00 – 14.00 – lunch
  
• 14.00 – 14.25
  Elsewhere Settings imagine newvisions and projects
• 14.25 – 16.00
  Lab Story Hachette
  The evolution of Psychologies in tune with the new woman’s values
  Michela Alpi, Marketing Manager Psychologies – Lucia Rappazzo, Director Psychologies – Anna Zanardi, Scientific Director Psychologies – Sara Fedrizzi, Responsible Studies and Market research – Laura Giovannozzi, Advertising Director Psychologies
• 16.00 – 16.15 – coffee break
  
• 16.15 – 16.40
  Timeless Muses Exalt the different dimensions of beauty
• 16.40 – 17.05
  Shape Fiction Tales of the body between science and science fiction
• 17.05 – 17.30
  The map of Consumption Trends and Future orientation Strategic Conclusions by Future Concept Lab

Sharing Retail. The alliance between companies and the consum-author.
Rethink exchange. But also the price.

Workshop Program

• 9.30 – 9.50
  Sharing as relation, as affinity and as the regeneration of experiences to be lived together for a new market vision: a reality brought into focus in the 10 Retail Trends.
  Introduction by Francesco Morace
• 9.50 – 10.15
  Culture-in-Motion Cultural exploration and the discovery of new realities
• 10.15 – 10.40
  Snack Experiences To offer an experience as a cultural connection
• 10.40 – 11.05
  Green Passions the sharing of the natural
• 11.05 – 11.20 – coffee break
  
• 11.20 – 11.45
  Essential Values the home as a value in large-scale retail
• 11.45 – 12.10
  Smart Intentions Services that give added value to the territory
• 12.10 – 12.35
  Free Bounties The spirit of the gift as a shared energy
• 12.35 – 13.00
  Selective Spots new luxury that connects
• 13.00 – 14.00 – lunch
  
• 14.00 – 14.25
  Cheerful Surprises The pleasure of small details
• 14.25 – 16.00
  Lab Story Coin
  The transformation of Coin into a “shared piazza”
• 16.00 – 16.15 – coffee break
  
• 16.15 – 16.40
  Gorgeous Occasions Targeted services in order to feel unique
• 16.40 – 17.05
  Keep-in-touch Landmarks the city as a lab for shared practices
• 17.05 – 17.30
  The Map of Consumption Trends and Future orientation Strategic Conclusions by Future Concept Lab