Radical change and future identities move towards the recognition of personal uniqueness, in terms of human touch and creative potential. Inner “genius” and personal creative ability as the differentiating factor (Genius Plus) needed to consolidate forms of excellence from an aesthetic, as well as a more strictly economic and social point of view.

Workshop Program

• 9.30 – 10.15
  THE POWER OF IDEAS Introduction and conversation
  with Francesco Morace, Future Concept Lab and Franco Bolelli, writer and philosopher

• ART: GENIUS MULTIPLIED IN ART

• 10.15 – 10.45
  ÉCAL IN LAUSANNE The new challenges of aesthetic education
• 10.45 – 11.15
  KATE MOROSS The strategic declination of artistic languages
  
• 11.15 – 11.30 – coffee break

• FASHION: THE GENIUS OF CREATIVE INVESTMENT

• 11.30 – 12.00
  MONCLER The expansive vision of a specialization
• 12.00 – 12.30
  VOGUE TALENTS Care for and the “cultivation” of talent
  Elisa Pervinca Bellini, Vogue Talents
• 12.30 – 13.00
  NEXTATLAS Observe, Perceive and Measure the Trends
  Luca and Alessio Morena, founders and CEO of iCoolhunt
• 13.00 – 13.15
  QUESTIONS AND DISCUSSION
• 13.15 – 14.15 – lunch

• DESIGN: THE GENIUS OF TARGETED CO-DESIGN PROJECTS

• 14.15 – 14.45
  KARTELL/LAVIANI The Bourgie project, a perfect example of creative Trust & Sharing
• 14.45 – 15.15
  INTERNO ITALIANO The credibility of the generative process as the “certified” value of the product
  Giulio Iacchetti, designer and founder of Interno Italiano

• BEAUTY: THE GENIUS OF NARRATIVE AESTHETICS

• 15.15 – 15.45
  KIEHL’S The narration of products as a phenomenon of coolness
• 15.45 – 16.00 – coffee break
• 16.00 – 16.30
  PRORASO Heritage as an aesthetic experience
  Giovanni Galeotti, CEO of Proraso
  Stefania Martelli, responsible foreign markets Proraso
• 16.30 – 17.00
  NEXTATLAS Understand, Apply and Re-launch the Trends
  Luca and Alessio Morena, founders and CEO of iCoolhunt
• 17.00 – 17.30
  STRATEGIC CONCLUSIONS

Daily existence and social logics, even before consumption, shaped by the highest relative satisfaction: Existenz Maximum. People of all ages and from different social backgrounds want to be happy, in every occasion and they want to be recognised in that principle, which distorts the previous logics of market segmentation.

Workshop Program

• 9.30 – 10.15
  EXISTENZ MAXIMUM IN THE DYNAMICS OF CONSUMPTION Introduction and conversation
  by Francesco Morace, Future Concept Lab, with Luigi Rubinelli, journalist and Director of Retail Watch

• FOOD: EXPAND THE TASTE ACTIONS

• 10.15 – 10.45
  SODASTREAM Easy multiplication of flavour
• 10.45 – 11.15
  OREO3D The mainstream revolution in everyday life
  
• 11.15 – 11.30 – coffee break

• MOBILITY: PLACE VALUE ON THE URBAN RHYTHM

• 11.30 – 12.00
  BIRÒ ESTRIMA Compact and democratic solution for the city
• 12.00 – 12.30
  COPENHAGEN WHEEL Intelligent kit that reinvents urban mobility
• 12.30 – 13.00
  NEXTATLAS Observe, Perceive and Measure the Trends
  Luca and Alessio Morena, founders and CEO of iCoolhunt
• 13.00 – 14.00 – lunch

• LIVING: SELECT THE PIECES OF THE DOMESTIC MOSAIC

• 14.00 – 14.30
  KALDEWEI SOUND WAVE Sensory project that amplifies the domestic experience
• 14.30 – 14.45
  KEY SPEAKER FROM KALDEWEI Donata Donzelli, Project Manager Kaldewei Italy
• 14.45 – 15.15
  BERTAZZONI Flexibility and professional performance in the kitchen
• 15.15 – 15.30 – coffee break

• HEALTH: OPTIMISE RESOURCES AND INDIVIDUAL BOUNDARIES

• 15.30 – 16.00
  JAWBONE UP The world of wearable technology that stimulates activity
• 16.00 – 16.30
  TECHNOGYM Integrated systems that ensure maximum interaction with the context
• 16.30 – 17.00
  NEXTATLAS Observe, Perceive and Measure the Trends
  Luca and Alessio Morena, founders and CEO of iCoolhunt
• 17.00 – 17.30
  STRATEGIC CONCLUSIONS

Instinctive Mirroring, according to neurological impulses, is a reality that will only later be culturally processed. Instinctive Re-Cognition, is instead an element of communication whereby the individual demonstrates not only to be a social animal, but also an empathetic subject. A basic identity that the web has mobilised and amplified.

Workshop Program

• 9.30 – 10.10
  CONVOCATIONAL COMMUNICATION Introduction by Francesco Morace and Linda Gobbi, Future Concept Lab

• CITY: LIVE CONNECTIONS AND REACTIVITY

• 10.10 – 10.30
  BRITISH AIRWAYS To evoke wonder through technology
• 10.30 – 11.00
  LYFT Alternative mobility in the name of the eccentricity
• 11.00 – 11.30
  NEXTATLAS Observe, Perceive and Measure the Trends
  Luca Morena founder and CEO of iCoolhunt
  
• 11.30 – 11.50 – coffee break

• PUBLISHING: INTEGRATE CHANNELS AND CONTENT

• 11.50 – 12.15
  THE GUARDIAN The alliance between traditional media and the digital mindset
• 12.15 – 12.30
  GAMBERO ROSSO Excellence as the key to the present
• 12.30 – 13.00
  GUEST SPEAKER: GAMBERO ROSSO Paolo Cuccia, President of Gambero Rosso Holding
• 13.00 – 14.00 – lunch

• MOBILE: PLAY BETWEEN EXCHANGE AND REWARD

• 14.00 – 14.30
  DUOLINGO Learn and contribute through play
• 14.30 – 14.45
  SAMSUNG Launch innovative projects and keep memory alive
• 14.45 – 15.15
  GUEST SPEAKER: SAMSUNG Francesco Cordani, Head of Marcom Samsung Electronics Italia
• 15.15 – 15.30 – coffee break

• VIDEO: EMPOWER AGILE VISIONS

• 15.30 – 16.00
  NETFLIX Agility, service and passions in everyday visions
• 16.00 – 16.15
  EPSON METEO Expertise at the service of multiple video platforms
• 16.15 – 16.45
  GUEST SPEAKER: EPSON METEO Luigi Latini, Executive Producer of Epson Meteo
• 16.45 – 17.15
  NEXTATLAS Observe, Perceive and Measure the Trends
  Luca Morena founder and CEO of iCoolhunt
• 17.15 – 17.30
  STRATEGIC CONCLUSIONS

Public and private, individual and collective, as revised dimensions in terms of mixed and hybrid experiences where the Common Me is marked by a sustainable quality, in both human and commercial relationships. The collective experience and its “places”, confirms a personal quality of life that shares a common foundation.

Workshop Program

• 9.30 – 10.15
  COMMON ME AND THE RETAIL STRATEGIES Introduction and conversation Francesco Morace, Future Concept Lab with Luigi Rubinelli, journalist and director of Retail Watch

• LEISURE & CULTURE: SUMMONS AND MULTIPLY IDEAS AND PRACTICES OF LIFE

• 10.15 – 10.30
  CASE STUDY: GRENDENE Including a video interview with Edson Matsuo, Director and creative activist of Grendene
• 10.30 – 10.45
  CASE STUDY: RIZZOLI
• 10.45 – 11.15
  RIZZOLI GALLERIA, M9 CITY DISTRICT The new frontiers of design between commerce and culture, digital scenarios and spaces of experience
  Paolo Lucchetta, architect and founder of Retail Design, IUAV Professor
  
• 11.15 – 11.30 – coffee break

• SERVICES & ENERGY: INNOVATE TO ENHANCE THE VALUE OF SUSTAINABLE CONSUMPTION

• 11.30 – 11.45
  CASE STUDY: PILLPACK
• 11.45 – 12.00
  CASE STUDY: EDISON ENERGIA
• 12.00 – 12.30
  EDISON ENERGIA Edison and the new energy of the Italians
  Alessandro Zunino, CEO of Edison Energy
• 12.30 – 13.00
  NEXTATLAS Observe, Perceive and Measure the Trends
  Luca Morena founder and CEO of iCoolhunt
• 13.00 – 14.00 – lunch

• WEALTH & COMMUNITY: ACTIVATE INDIVIDUAL AND COLLECTIVE PROJECT PARTNERSHIPS

• 14.00 – 14.20
  CASE STUDY: VANCITY
• 14.20 – 14.40
  CASE STUDY: POSTE ITALIANE
• 14.40 – 15.10
  A CONVERSATION with Massimiliano Dona, General Secretary of Unione Nazionale Consumatori
  
• 15.10 – 15.30 – coffee break

• MICRO & MACRO RETAIL: COMBINE MICRO & MACRO COSMOSES FOR AN INCLUSIVE RETAIL

• 15.30 – 15.45
  CASE STUDY: REDBUBBLE
• 15.45 – 16.00
  CASE STUDY: F.I.CO. EATALY WORLD
• 16.00 – 16.30
  F.I.CO. EATALY WORLD Tiziana Primori, Managing Director Eataly World Bologna and F.I.CO.
• 16.30 – 17.00
  NEXTATLAS Observe, Perceive and Measure the Trends
  Luca Morena founder and CEO of iCoolhunt
• 17.00 – 17.30
  STRATEGIC CONCLUSIONS