Workshop Program

• 9.30 – 9.45
  Introduction to the 2015 Future Vision Workshops
  by Linda Gobbi

• 9.45 – 10.15
  THE ‘GENERATIVE’ IMPULSES OF NEW AESTHETICS
  by Francesco Morace

• 10.15 – 10.45
  MAGNIFICENT
  Culture as a performance that becomes an immersive experience
  Felice Limosani, Multidisciplinary creative and Digital Storyteller

• 10.45 – 11.15
  RAW GRADES
  THE “RAW MATERIAL” AS A LABORATORY OF THOUGHT AND AESTHETIC PRACTICE

• 11.15 – 11.40 – coffee break

• 11.40 – 12.10
  THRILLING DISCIPLINE
  SCIENCE AND TECHNOLOGY, RIGOR AND INSPIRATION FOR A RENEWED AESTHETIC OF “LIGHTNESS”

• 12.10 – 12.40
  THE SOLID SIDE OF INNOVATION
  Emilio Genovesi, CEO Material ConneXion

• 12.40 – 13.00
  QUESTIONS AND DISCUSSION

• 13.00 – 14.00 – lunch

• 14.00 – 14.30
  WISE PERFECTION
  VIRTUOSITY AND MANUAL DEXTERITY AS A MODEL FOR NEW INDUSTRIAL CHALLENGES

• 14.30 – 15.00
  ENLIGHTENED BY DESIGN
  Eric Quint, Chief Design Officer 3M

• 15.00 – 15.20
  QUESTIONS AND DISCUSSION

• 15.20 – 15.45 – coffee break

• 15.45 – 16.15
  CORE GENDER
  GENDER DYNAMICS BETWEEN NEUTRALITY AND EXCESSES

• 16.15 – 16.45
  DISCUSSION AND CREATIVE SHARING
  with Antonio Mancinelli, Chief Editor of Marie Claire

• 16.45 – 17.30
  STRATEGIC CONCLUSIONS

Workshop Program

• 9.30 – 9.45
  Introduction to the workshop day
  by Linda Gobbi

• 9.45 – 10.15
  THE “SPECIFIC” IMPULSES OF NEW CONSUMPTION
  by Francesco Morace and Luigi Rubinelli, Editor in Chief of RetailWatch

• 10.15 – 10.45
  SNAP PERFORMANCE
  EXPERIMENT AND INTERVENE IN A TIMELY MANNER

• 10.45 – 11.15
  LIFE SIMPLIFICATION AND INTELLIGENT HOME SYSTEMS THAT CHANGE WITH THE USER
  Milka Eskola, Vice President Art & Design Legrand Group

• 11.15 – 11.40 – coffee break

• 11.40 – 12.10
  SUPREME TRACKS
  ASPIRE AND CARVE OUT EXPERIENCES OF EXCEPTION

• 12.10 – 12.40
  VADOLIBERO, SMART CYCLING SOLUTIONS
  Antonella Grua and Ran Reuveni, Co-founders of Vadolibero

• 12.40 – 13.00
  QUESTIONS AND DISCUSSION

• 13.00 – 14.00 – lunch

• 14.00 – 14.30
  CIBUS IN FABULA: A SITE SPECIFIC PERFORMANCE FOR EXPO MILANO 2015
  Felice Limosani, Multidisciplinary creative and Digital Storyteller

• 14.30 – 15.00
  ENVELOP TO DEVELOP
  INCLUDE SINGULARITIES AND DESIGN ALTERNATIVES

• 15.00 – 15.20
  QUESTIONS AND DISCUSSION

• 15.20 – 15.40 – coffee break

• 15.40 – 16.10
  LIFE UPGRADE
  ADVANCE STEADILY THROUGH TARGETED CHOICES

• 16.10 – 16.40
  TALKING FURNITURE
  Daniele Lago, CEO and Head of Design LAGO SpA

• 16.40 – 17.10
  STRATEGIC SHARING
  with Andrea Illy, Andrea Illy, President and CEO of illycaffè and President of Altagamma

• 17.10 – 17.30
  STRATEGIC CONCLUSIONS
  by Linda Gobbi and Francesco Morace

Workshop Program

• 9.30 – 9.50
  Introduction to the workshop day
  by Linda Gobbi

• 9.50 – 10.20
  THE “MAGNETIC” CIRCUITS OF COMMUNICATION AND NEW SCENARIOS
  by Francesco Morace

• 10.20 – 10.50
  SINGULAR CALL
  CONVOCATION IN THE FIRST PERSON

• 10.50 – 11.20
  «IF YOU WANT MY DATA, YOU HAVE TO SWEAT FOR IT» GATORADE CASE STUDY
  Stefania Siani and Federico Pepe Executive Creative Directors DLV BBDO and Dario Lo Nardo, Senior Copywriter DLV BBDO

• 11.20 – 11.40 – coffee break

• 11.40 – 12.10
  EDITED LIFE
  RECOGNIZE ONESELF THROUGH STORIES

• 12.10 – 12.40
  “MAGNETISM” BETWEEN ATTENTION AND MEMORY
  Felice Limosani, Multidisciplinary Creative and Digital Storyteller

• 12.40 – 13.00
  QUESTIONS AND DISCUSSION

• 13.00 – 14.00 – lunch

• 14.00 – 14.30
  MUTUAL RECORDING
  DO I CONTROL THE BRAND OR IS IT THE BRAND THAT CONTROLS ME?

• 14.30 – 15.00
  SOUND DESIGN THAT GIVES A VOICE TO THE BRAND
  Chiara Luzzana, Sound artist, Sound designer, Music composer

• 15.00 – 15.30
  QUESTIONS AND DISCUSSION

• 15.30 – 15.50 – coffee break

• 15.50 – 16.20
  USABLE MESSAGE
  THE SOLID OBJECT OF COMMUNICATION

• 16.20 – 17.00
  AN EXAMPLE OF CONVOCATIVE COMMUNICATION: FESTIVAL DELLA CRESCITA CASE STUDY
  Francesco Morace and Aldo Cernuto, Creative director of Cernuto Pizzigoni & Partners

• 17.00 – 17.30
  STRATEGIC CONCLUSIONS
  by Linda Gobbi and Francesco Morace

Workshop Program

• 9.30 – 9.45
  Introduction to the workshop day
  by Linda Gobbi

• 9.45 – 10.00
  THE CHALLENGE OF GROWTH IN RETAIL
  by Francesco Morace

• 10.00 – 10.30
  MODELS OF THE SHARING ECONOMY
  Ivana Pais, Associate Professor of Economic Sociology, Università Cattolica del Sacro Cuore di Milano

• 10.30 – 11.00
  MINDFUL BUSINESS
  GIFT GIVING AND REWARDS IN VIRTUOUS RETAIL
  by Future Concept Lab

• 11.00 – 11.30
  PROFIT AND NO PROFIT IN THE CIRCULAR ECONOMY
  Subjection or a win-win partnership? The experience of Banco Alimentare
  Andrea Giussani, President of Fondazione Banco Alimentare Onlus

• 11.30 – 11.45 – coffee break

• 11.45 – 12.15
  EVOLUTIONARY HUBS
  THE CIRCULAR DECONSTRUCTION OF RETAIL
  by Future Concept Lab

• 12.15 – 12.45
  COMMUNITY RETAIL
  conversation with Alessandra Ciccotosto, Trade Marketing Manager Rolland

• 12.45 – 13.00
  QUESTIONS AND DISCUSSION

• 13.00 – 14.00 – lunch

• 14.00 – 14.30
  RETAIL HAS DIFFERENT VERSIONS
  Luigi Rubinelli, Director of Retail Watch

• 14.30 – 15.00
  AMPLIFIED TERRITORIES
  PROXIMITY THROUGH THE HARMONY OF CHANNELS
  by Future Concept Lab

• 15.00 – 15.30
  DESIGNING TO UNDERSTAND THINGS
  by Mario Trimarchi, Studio Fragile

• 15.30 – 15.50 – coffee break

• 15.50 – 16.20
  TRADE INCUBATORS
  AUDACITY IN SERVICE STRATEGIES
  by Future Concept Lab

• 16.20 – 16.50
  TECHNOLOGICAL CHALLENGES OF THE FUTURE
  Nicoletta Iacobacci, Marketing & New Initiatives, Hyperloop Transportation Technologies, inc.

• 16.50 – 17.30
  STRATEGIC CONCLUSIONS
  by Linda Gobbi and Francesco Morace