Future Vision Workshops: 2018
The new strategies of Societing
Entrepreneurs, managers and companies can no longer take on business risks without a credible interaction with reality, observed at 360 degrees.
The 2018 Future Vision Workshops series will present the scenario of trends in which all ConsumAuthor, of any age, tend to navigate at 360 degrees in an intensely renewed life dimension. The themes of Onlife, Extramedia and Storydoing, become the key to understanding the metamorphosis in act, for all those who deal with innovation, marketing and communication within a business environment.
We will dedicate each day to the deepening of two distinct areas, connected to each other by the theme of strategic innovation.
TREND SCENARIOS [morning]
We will present the evolved Aesthetics, Consumption, Communication and Retail scenarios, through the presentation of the more innovative trends, enriched through the description of international case studies.
EVOLUTION LAB [afternoon]
We will propose the activity of the Evolution Lab, a practical insight highlighting the application of Future Concept Lab research and analysis tools, following the thread of #coolhunting evolution, to which the latest publication by Franco Angeli is dedicated, curated by Future Concept Lab’s group of researchers, who, led by Francesco Morace and Linda Gobbi, intervene during the different workshop days: Luisa Aschiero, Lucia Chrometzka, Isabella Guaitoli and Valentina Ventrelli.
The contribution of external speakers from companies in different sectors, will enrich each workshop day.
- 9.30 – 10.10
Introduction to the workshop day
by Linda Gobbi and Francesco Morace - 10.10 – 10.40
Onlife. Millennials at Home
by Livia Peraldo (Director Elle Decor Italia), Alberto Artesani and Frederik De Wachter (DWA Design Studio) - 10.40 – 11.00
Trend: Stranger Garden
Opulence and mystery as a new imaginative landscape
by Valentina Ventrelli - 11.00 – 11.30 – coffee break
- 11.30 – 12.00
Meaningful Solutions: Driven by design, technology enabled
by Eric Quint (Vice President and Chief Design Officer 3M) - 12.00 – 12.30
Trend: Sacral Now
Contemporaneity as a new aesthetic religion
by Valentina Ventrelli - 12.30 – 13.00
Trend: Sentimental Punk
The cultural fracture as a nostalgic metabolism
by Valentina Ventrelli - 13.00 – 14.00 – lunch
- 14.00 – 15.00
ConsumAuthors
CreActives (20-25 year olds)
New Normals (40-50 year olds)
by Linda Gobbi, Isabella Guaitoli and Francesco Morace - 15.00 – 16.00
The research and analysis tools of Future Concept Lab: MIDO Observatory
introduction by Valentina Ventrelli with Cinzia Ronchi (Market Research Manager MIDO) and Federica Andreoli (Communication Manager MIDO) - 16.00 – 16.30 – coffee break
- 16.30 – 17.15
Evolution Lab: shared insights
by Future Concept Lab - 17.15 – 17.30
Strategic conclusions
- 9.30 – 10.00
Introduction to the workshop day
by Linda Gobbi and Francesco Morace - 10.00 – 10.30
Consumers love consumers.
A little less brands
by Luigi Rubinelli (Director of RetailWatch.it) - 10.30 – 11.00
Trend: Intelligent Symbiosis
Intimate and natural symbiosis with Artificial Intelligence, always and everywhere
by Lucia Chrometzka - 11.00 – 11.30 – coffee break
- 11.30 – 12.00
Trend: Rational Delights
Perceptual immersion through the search for daily, rational and planned gratification
by Lucia Chrometzka - 12.00 – 12.30
Dialogue on BioMarketing
with Giuliano Noci (Professor of Strategy & Marketing, Politecnico di Milano and author of the book BioMarketing published by Egea) and Francesco Morace - 12.30 – 13.00
Trend: All-Embracing Evolution
Inclusive and pro-active change inspired by social innovation
by Lucia Chrometzka - 13.00 – 14.00 – lunch
- 14.00 – 15.15
ConsumAuthors
ProTasters (35-40 year olds)
Pleasure Growers (over 70 year olds)
by Linda Gobbi, Isabella Guaitoli and Francesco Morace - 15.15 – 16.00
The research and analysis tools of Future Concept Lab: The Consumption Observatory, starting from Moleskine
with Maria Sebregondi (Moleskine Foundation) - 16.00 – 16.30 – coffee break
- 16.30 – 17.15
Evolution Lab: shared insights
by Future Concept Lab - 17.15 – 17.30
Strategic conclusions
- 9.30 – 10.00
Introduction to the workshop day
by Linda Gobbi and Francesco Morace - 10.00 – 10.30
Ignoring boundaries between art and advertising
by Stefania Siani (Vice President, Executive Creative Director DLVBBDO)
and Federico Pepe (Founder and Partner Le Dictateur) - 10.30 – 11.00
Trend: SocioLogical Curiosity
The experimental opening up to the use and rejection of social networks
by Future Concept Lab - 11.00 – 11.30 – coffee break
- 11.30 – 12.00
Trend: Trust Chains
The “maintenance” of the new chains of trust
by Future Concept Lab - 12.00 – 12.30
@Caffeina case study
by Tiziano Tassi (CEO @Caffeina) - 12.30 – 13.00
Trend: Mood Jump
The intensity and radicality of individual feeling as a shared pathos
by Future Concept Lab - 13.00 – 14.00 – lunch
- 14.00 – 15.00
The research and analysis tools of Future Concept Lab: The Inglesina Observatory
with Luca Tomasi (CEO at L’Inglesina Baby spa) by Valentina VentrelliThe design evolution: To communicate the brand values in retail
by Mario Trimarchi (Studio Fragile) - 15.00 – 16.15
ConsumAuthors: the evolution of the generational nuclei through socio-dynamic forces
ExpoTeens & ExperTeens (13-19 years old)
ProFamilies (30-35 years old)
by Linda Gobbi, Isabella Guaitoli and Francesco Morace - 16.15 – 16.30 – coffee break
- 16.30 – 17.00
ConsumAuthors: the emblematic cases
ExpoTeens & ExperTeens (13-19 years old)
ProFamilies (30-35 years old)
by Linda Gobbi, Isabella Guaitoli and Francesco Morace - 17.00 – 17.30
Evolution Lab: shared insights
by Future Concept Lab
- 9.30 – 10.00
Introduction to the workshop day
by Linda Gobbi and Francesco Morace - 10.00 – 10.30
How many retail models will there be in the future?
by Luigi Rubinelli (Director of RetailWatch.it) - 10.30 – 11.00
Trend: Legendary Acts
The design saga of brands and labels is enriched with new chapters
by Luisa Aschiero - 11.00 – 11.30 – coffee break
- 11.30 – 12.00
Trend: ShoppAble Surround
Technological innovation enables immersive forms of retail
by Luisa Aschiero - 12.00 – 12.30
The contribution of light design to the excellence of retail
by Davide Groppi (CEO Davide Groppi) - 12.30 – 13.00
Trend: EcoNormic Ground
Ethics confirmed as a complete creative expression
by Luisa Aschiero - 13.00 – 14.00 – lunch
- 14.00 – 15.00
The research and analysis tools of Future Concept Lab – PKI Esselunga: creative training lab
introduction by Valentina Ventrelli and Lucia Chrometzka
with Barbara Abate (Training and Development Manager Esselunga) - 15.00 – 16.00
ConsumAuthors: the evolution of the generational nuclei through socio-dynamic forces
ProActives (25-30 years old)
Singular Women & Mind Builders (45-60 years old)
by Linda Gobbi, Isabella Guaitoli and Francesco Morace - 16.00 – 16.20 – coffee break
- 16.20 – 16.45
ConsumAuthors: the emblematic cases
ProActives (25-30 years old)
Singular Women & Mind Builders (45-60 years old)
by Linda Gobbi, Isabella Guaitoli and Francesco Morace - 16.45 – 17.15
Gnammo, an example of social eating
by Cristiano Rigon (Founder and CEO of Gnammo) - 17.15 – 17.30
Evolution Lab: shared insights
by Future Concept Lab