Workshop Program

• MORNING

• 9.30 – 10.00
  Introduction to the workshop series. Principles of hope and business Utopia: from trends to visions.
  By Francesco Morace and Linda Gobbi

• 10.00 – 10.30
  The Smart & Sustainable Paradigm: Circular & Crafting Time
  By Francesco Morace

• 10.30 – 11.00
  The Treedom case study
  Told in an exclusive interview by Marzia Tomasin to the founder Federico Garcea: let’s green the planet.

• 11.00 – 11.45
  Aesthetic trends:
  Delicious Gardens, Symbolical Sense, Sentimental Landscape
  By Linda Gobbi

• 11.45 – 12.00 – Break

• 12.00 – 13.00
  The alliance between Design, Production and the Environment
  Il Progetto Umano by Luciano Floridi and Earth Station Many Hands vision by Michele de Lucchi. Visions animated by Ethics and Aesthetics. Excellences that dialogue: introduces Marzia Tomasin, moderates Francesco Morace.

• 13.00 – 14.30 – Lunch break

• AFTERNOON

• 14.30 – 15.00
  The protagonism and utopias of the Boomers
  The profile of a generation
  by Linda Gobbi

• 15.00 – 15.30
  The case study Dallara
  Andrea Pontremoli (CEO Dallara) with Francesco Morace

• 15.30 – 16.15
  What educational utopias are there in the world of fashion, art and design?
  Convivio with Mark Anderson (Director of Education, Domus Academy), Caroline Corbetta (Art Curator) and Barbara Trebitsch (Didactic Director, Accademia Costume & Moda).

• 16.15 – 16.30
  Conclusions
  By Linda Gobbi and Francesco Morace
  

Workshop Program

• MORNING

• 9.30 – 10.00
  Introduction to the workshop day
  The principle of hope care and salvation.
  By Linda Gobbi and Francesco Morace

• 10.00 – 10.30
  What treatment for adolescents after Covid?
  Dialogue with Matteo Lancini curated by Linda Gobbi

• 10.30 – 11.00
  The Serve & Share paradigm: Kairos Horizon & Action Time
  By Francesco Morace

• 11.00 – 11.45
  The trends of a consumption that heals and saves. Ritual Explosion, Innovative ProtAction, Public Affairs.
  By Linda Gobbi and Francesco Morace

• 11.45 – 12.00 – Break

• 12.00 – 13.00
  Seeking Salvation
  Dialogue with Vito Mancuso (theologian) and Massimo Scaccabarozzi (president of Farmindustria and Janssen Italia – Johnson & Johnson) on the theme of education in care and hope.
  Introduced by Marzia Tomasin, moderated by Francesco Morace

• 13.00 – 14.30 – Lunch break

• AFTERNOON

• 14.30 – 15.00
  The hopes and challenges of X Generation Profile of a generation
  By Linda Gobbi

• 15.00 – 15.30
  Care of a company for the common good
  Testimony of Giuseppe Morici (CEO Bolton Group)

• 15.30 – 16.00
  Il caso Nivea Human Touch
  in an exclusive interview by Marzia Tomasin with Andrea Mondoni (General Manager Southern Europe Beiersdorf)

• 16.00 – 16.30
  The scenario of consumption in recovery.
  Testimony of Luigi Rubinelli (Retail Watch)

• 16.30 – 17.00
  Conclusions
  By Linda Gobbi and Francesco Morace

Workshop Program

• MORNING

• 9.30 – 10.00
  Introduction to the workshop day. The principle of hope – regeneration
  By Linda Gobbi and Francesco Morace

• 10.00 – 10.30
  The Trust & Truth paradigm: Maintenance of language
  By Francesco Morace

• 10.30 – 11.00
  What is Brand Podcasting?
  Dialogue between Marzia Tomasin and Rossella Pivanti

• 11.00 – 11.45
  The trends of regenerated communication. Brand Integrity, H.I. & A.I, UltraWitness.
  By Linda Gobbi and Francesco Morace

• 11.45 – 12.00 – Break

• 12.00 – 13.00
  The alliance between communication, language and social participation.
  Dialogue between Ivano Dionigi (Words that lengthen life), and Vera Gheno (Words against fear).
  Introduced by Marzia Tomasin, moderated by Francesco Morace

• 13.00 – 14.30 – Lunch break

• AFTERNOON

• 14.30 – 15.00
  Time and space in the world to come. Generation Z regenerates the market and society
  By Linda Gobbi

• 15.00 – 15.30
  The case study of Aboca. Regained breath.
  Testimony of Valentino Mercati (Founder Aboca)

• 15.30 – 16.00
  Laboratory
  Alessandra De Luca and Sara Loffredi tell of l’Esattezza by Italo Calvino

• 16.00 – 16.30
  What regeneration in the world of media?
  Dialogue between Paolo Iabichino and Lidia Ravera

• 16.30 – 17.00
  Conclusions
  By Linda Gobbi and Francesco Morace

Workshop Program

• MORNING

• 9.30 – 10.00
  Introduction to the workshop day. The principle of hope – uncertainty
  By Linda Gobbi and Francesco Morace

• 10.00 – 10.30
  The Deep & Deal paradigm: Social Innovation & Common Time
  By Francesco Morace

• 10.30 – 11.00
  The evolution of large-scale retail in two apocalyptic years
  by Luigi Rubinelli (Retail Watch)

• 11.00 – 11.45
  The trends of retail onlife
  By Linda Gobbi and Francesco Morace

• 11.45 – 12.00 – Break

• 12.00 – 13.00
  The alliance between Industry and Retail in the uncertain horizon of commerce and services to individuals and families
  Dialogue between Giorgio Santambrogio (AD VéGé) and Luigi Rubinelli (Retail Watch). Moderano Francesco Morace e Linda Gobbi

• 13.00 – 14.30 – Lunch break

• AFTERNOON

• 14.30 – 15.00
  The onlife horizon of Millennials. Profile of a generation.
  By Linda Gobbi

• 15.00 – 15.30
  Revenge shopping: the case study of Bvlgari in China
  Testimony by Silvia Schwarzer (Senior Director of Architecture and Visuals Bvlgari)

• 15.30 – 16.00
  The case study of Expert and the format oriented to the Greatest Common Multiple
  Testimony of Roberto Omati, Expert General Manager

• 16.00 – 16.30
  Conclusions on the Rebirth in 2022
  By Linda Gobbi and Francesco Morace