Workshop Program

• MORNING

• 9.30 – 10.00
  Introduction to the workshop series. The 8 Rs to propitiate Rebirth and Italian Human design.
  By Francesco Morace and Linda Gobbi

• 10.00 – 10.30
  The Unique & Universal paradigm:The phenomena of Relevance and Resonance
  By Linda Gobbi

• 10.30 – 11.45
  The 3 aesthetic trends: Flow Power, Singular Artivism and Painting Imprinting
  by Linda Gobbi & Francesco Morace

• 11.45 – 12.00 – Break

• 12.00 – 12.45
  The Art Room
  by Samsung presented by Caroline Corbetta (Art Curator) and Francesco Cordani (Samsung Head of Marketing and Communication)

• 12.45 – 13.00
  Questions

• 13.00 – 14.15 – Lunch break

• AFTERNOON

• 14.15 – 15.30
  Crossed aesthetics
  Aesthetic orientations and generational differences. The mark as Total Game (CreActives), Flower Essence (ProFamilies), Uniqueness of colours (ProTasters).
  By Linda Gobbi & Francesco Morace

• 15.30 – 16.15
  Alessi and the 100 Values Collection
  Presented by Carlo Gasparini Alessi (Design Manager Alessi) and Francesca Appiani (Museo Alessi Curator)

• 16.15 – 16.30
  Conclusions and map on the aesthetics of the rebirth
  By Linda Gobbi and Francesco Morace
  

Workshop Program

• MORNING

• 9.30 – 10.00
  Introduction to the workshop day. Regeneration and Recognition in the virtuous circle of consumption.
  By Linda Gobbi and Francesco Morace

• 10.00 – 10.30
  The Smart & Sustainable paradigm: the phenomena of sustainable Regeneration.
  By Linda Gobbi

• 10.30 – 11.45
  The 3 trends in the virtuous circle of consumption. IntraNatural Freedom, Human Affection and Wargames Economy.
  By Linda Gobbi and Francesco Morace

• 11.45 – 12.00 – Break

• 12.00 – 12.45
  The case studies of Granarolo and Yomo
  Towards integral sustainability, with Gianpiero Calzolari (Granarolo President) and Myriam Finocchiaro (Communication, External Relations and CSR manager)

• 12.45 – 13.00
  Questions and debate

• 13.00 – 14.30 – Lunch break

• AFTERNOON

• 14.30 – 15.30
  Expectations of consumption and sustainability.
  Orientations and generational differences. Self-design and consumption of oneself (ProActives), Surprising Signals (New Normals), Be-well (Singular Women).
  By Linda Gobbi and Francesco Morace

• 15.00 – 15.30
  Care of a company for the common good
  Testimony of Giuseppe Morici (CEO Bolton Group)

• 15.30 – 16.15
  The scenario of large-scale consumption
  By Luigi Rubinelli (Retail Watch)

• 16.15 – 16.30
  Conclusions and consumption map of the rebirth
  By Linda Gobbi and Francesco Morace

Workshop Program

• MORNING

• 9.30 – 10.00
  Introduction to the day. Repair and Reciprocity in the challenge of engagement.
  By Linda Gobbi and Francesco Morace

• 10.00 – 10.30
  The Trust & Truth paradigm: the phenomena of authenticity between leadership and communication.
  By Linda Gobbi and Francesco Morace

• 10.30 – 11.45
  The 3 trends of engagement. MySelf Engagement, PluriVerse Media, CreEconomy Activation
  By Linda Gobbi and Francesco Morace

• 11.45 – 12.00 – Break

• 12.00 – 12.45
  The case of Fastweb case and the project Tu sei futuro
  Presented by Roberta Artuso (Brand Empowerment Coordinator – Fastweb) and Michele Sarzana (Head of Brand & Communication – Fastweb)

• 12.45 – 13.00
  Questions and debate

• 13.00 – 14.00 – Lunch break

• AFTERNOON

• 14.00 – 15.30
  Codes and languages for the different generations. New orientations in the scenario of communication.
  Instant Engagement (TechTweens), Passion Engagement (ExperTeens), Overall Engagement (Mind Builders).
  By Linda Gobbi and Francesco Morace

• 15.30 – 16.15
  The evolution of on-pack communication.
  The supermarket shelf reveals how our culture has changed.
  By Francesco Buschi (Future Brand)

• 16.15 – 16.30
  Conclusions and map on the communication of the Rebirth
  By Linda Gobbi and Francesco Morace

Workshop Program

• MORNING

• 9.30 – 10.00
  Introduction to the day. Regard and Restitution in the distribution of value.
  By Linda Gobbi and Francesco Morace

• 10.00 – 10.30
  The Deep & Deal paradigm: phenomena linked to the 2030 Agenda.
  By Linda Gobbi

• 10.30 – 11.45
  The 3 trends of Value Retail. Merchant Values, Legacy Building, ESG TransActions.
  By Linda Gobbi and Francesco Morace

• 11.45 – 12.00 – Break

• 12.00 – 12.45
  The scenario of large-scale distribution
  By Luigi Rubinelli (Retail Watch)

• 12.45 – 13.00
  Questions and debate

• 13.00 – 14.00 – Lunch break

• AFTERNOON

• 14.00 – 15.30
  The purchase process for different generations.
  The experiences and expectations of the different generations in the retail scenario. Overall Influencing (Expo Teens), Exclusive Adventures (Premium Seekers), Gratitude Activation (Family Activists).
  By Linda Gobbi and Francesco Morace

• 15.30 – 16.15
  The case of Nexi and the Cashless Society
  With Erika Fattori (Brand & Communication Director) and the Vision of AideXa with Jason Boon (Chief Digital Marketing Business & Commercial)

• 16.15 – 16.30
  Conclusions and Retail map of rebirth
  By Linda Gobbi and Francesco Morace