Future Vision Workshops: 2023
4 worlds of happiness
The capacity for resilience put in place by citizens and businesses, is only the premise of the path that in 2023 will be under the banner of Discernment. Each element separated (the good and the bad that history imposes) and discern the righteous, seen more clearly, but even all that which makes us happy. The time has now come to react and intervene, to choose and pursue the true good and at the same time personal happiness.
Particularly 4 dimensions that derive from the etymology of the word happiness in four different cultures will be explored: Eudamonìa from ancient Greek (the happiness of doing things well), Felicitas from Latin (the happiness of bloom), Ashré from Hebrew (the happiness of moving towards one’s goals) and Happiness from English (happiness as an opportunity to be seized).
Workshop Program
|MORNING
|9.30 – 10.00
Introduction to the workshop series. The 4 words for happy trends. From Greek Eudaimonìa: the happiness of excellence in doing things well.
By Francesco Morace and Linda Gobbi
|10.00 – 10.30
The Unique & Universal paradigm: the phenomena of Relevance and Resonance
By Francesco Morace
|10.30 – 11.45
The 3 aesthetic trends: PhantasMagical Scenes, ImmerSensorial Feelings and MultiPermanent Contrast.
by Linda Gobbi & Francesco Morace
|11.45 – 12.00 – Break
|12.00 – 12.45
Testimony of Valentina Ventrelli curator of Wonder Matter for Materially on the new trends in materials.
|12.45 – 13.00
Questions
|13.00 – 14.15 – Lunch break
|AFTERNOON
|14.15 – 15.30
Crossed aesthetics
Aesthetic orientations and generational differences. The CreActives (25-35), the ProFamilies (35-45), the ProTasters (40-50).
By Linda Gobbi & Francesco Morace
|15.30 – 16.15
Testimony of Caroline Corbetta and Valerio Rocco Orlando. the role of art in business strategies. A case study in progress: the project Vite Operose created for Guido Berlucchi.
|16.15 – 16.30
Conclusions and map of aesthetic trends
By Linda Gobbi and Francesco Morace
|MORNING
|9.30 – 10.00
Introduction to the workshop day. From Latin Felicitas: the happiness of bloom.
By Linda Gobbi and Francesco Morace
|10.00 – 10.30
The Smart & Sustainable paradigm: sustainable regeneration phenomena.
By Linda Gobbi
|10.30 – 11.45
The 3 consumption trends that focus on the ancestral fertility of the earth (and of the female world): Blooming Behaviours, Controverse Attitudes and Repair Conditions.
By Linda Gobbi and Francesco Morace
|11.45 – 12.00 – Break
|12.00 – 12.45
Testimony of Katia Da Ros (CEO Irinox) The future of companies is female, Raffaella Pollini (Kartell Communication Director) Sustainable alliances and Valentina Colombo (Global Chief Marketing Officer Acqua di Parma) Sensory expansion.
|12.45 – 13.00
Questions and debate
|13.00 – 14.00 – Lunch break
|AFTERNOON
|14.00 – 15.30
Consumption expectations and sustainability.
Generational orientations and differences. Generational orientations and differences in the consumption scenario: the ProActives (25-34), the New Normals (40-54), the Singular Women (50-64).
By Linda Gobbi and Francesco Morace
|15.30 – 16.15
The scenario of large-scale consumption
By Luigi Rubinelli (Retail Watch)
|16.15 – 16.30
Conclusions and map of consumption trends
By Linda Gobbi and Francesco Morace
Workshop Program
- MORNING
- 9.30 – 10.00
Introduction to the day. From English Happiness: happiness as an opportunity to be seized.
By Linda Gobbi and Francesco Morace - 10.00 – 10.30
The Trust & Truth paradigm: the phenomena of Authenticity between leadership and communication.
By Linda Gobbi and Francesco Morace - 10.30 – 11.45
The 3 communication trends that focus on the future to be: Enabling Storydoing, Generative AI Expansion and Comunicare CivilMente.
By Linda Gobbi and Francesco Morace - 11.45 – 12.00 – Break
- 12.00 – 12.45
The corporate citizenship programme «P&G for Italy».
Testimony of Riccardo Calvi, Head of communications P&G Italia - 12.45 – 13.00
Questions and debate - 13.00 – 14.00 – Lunch break
- AFTERNOON
- 14.00 – 15.45
Codes and languages for different generations. New orientations in the communication scenario. The TechTweens (9- 12 years old), the ExperTeens (16-19 years old), the Mind Builders (55-69 years old).
By Linda Gobbi, Isabella Guaitoli and Francesco Morace - 15.45 – 16.15
The scenario of communication: Scrivere Civile.
Testimony of Paolo Iabichino. - 16.15 – 16.30
Conclusions and map of communication trends
By Linda Gobbi and Francesco Morace
Workshop Program
- MORNING
- 9.30 – 10.00
Introduction to the day. From Hebrew Ashrè: the happiness of moving decisively towards one’s goals.
By Linda Gobbi and Francesco Morace - 10.00 – 10.30
The Deep & Deal paradigm: phenomena linked to the 2030 Agenda.
By Linda Gobbi - 10.30 – 11.45
The 3 retail trends that focus on achieving better life conditions: Servi-Shaping, SociaLife Labs, Touch Journey.
By Linda Gobbi and Francesco Morace - 11.45 – 12.00 – Break
- 12.00 – 13.00
Urban regeneration for the cities of the future.
Testimony of Mara Servetto (Architect expert in identities and urban installations), Laura Galimberti (Director Legal Affairs and Corporate Sustainability – Agos) and Paolo Verri, expert in urban development and major events. - 13.00 – 14.00 – Lunch break
- AFTERNOON
- 14.00 – 15.30
Purchasing processes across generations.
The experiences and expectations of the various generations in the retail scenario. The ExpoTeens (13-16), i Premium Seekers (50-65), i Family Activists (over 65).
With Linda Gobbi and Isabella Guaitoli - 15.30 – 16.15
Scenario of large-scale distribution
presented by Luigi Rubinelli. - 16.15 – 16.30
Conclusions and map on Retail trends
By Linda Gobbi and Francesco Morace