Future Vision Workshops: 2025
The Challenges of Change Engagement & GenZ
The 2025 edition of the Future Vision Workshops by Future Concept Lab will focus on the prospects of Change Engagement and of the Future of Marketing Intelligence starting from the characteristics and needs of the GenZ that extends to other generations and which have repercussions on Aesthetics, Consumption, Communication and Retail, brought to life through a training and consultancy program, between scenario updating and tailor-made. The ability to understand and intercept change will be at the heart of the journey in the name of Engagement and Activation. The topics of evolutionary trends, of the generational nuclei most permeable to the change that GenZ imposes, of the most emblematic business success stories, the most suitable tools and strategies all become protagonists in the change underway, and will therefore be addressed.
The Search for Recognition in Uniqueness: Fashion, Design, Beauty, Art. The The Aesthetic trends that focus on Signature and Form. Cases and trends of the Unique & Universal paradigm. The meanings and generational differences in the aesthetics scenario: between ExpoTeens (13-15 year olds) and ProTasters (40-49 year olds). The standard-bearers of fashion, design, style, beauty and art.
Proactive and Generative Consumption: Food, Home, Automotive, Wellness. The Consumption trends between custody, insight and empathy. Cases and trends of the Smart & Sustainable paradigm. Generational orientations and differences in the scenario between sustainability and generative consumption: between ExperTeens (16-19 year olds) and New Normals (45-60 year olds).
The Present of Integrated Intelligence: The Sparks Between Corporate Past (Heritage, Legacy) and Digital Future (AI, AR). The Communication trends focus on the meeting between Brand, Imagination and Advertising. Cases and trends of the Trust & Truth paradigm. Codes, languages and generational bridges in the scenario of “intelligent” communication: between CreActives (20-29 year olds) and Mind Builders (55-69 year olds).
The Radical Challenge of Innovation in Services: Exemplary Actions in Trade, Tourism, Credit, Insurance. The Retail trends that transform the market. Cases and trends of the Deep & Deal paradigm. Experiences and expectations for different generations in the integrated distribution scenario: between ProActives (25-34 year olds) and Premium Seekers (50-65 year olds).