Future Vision Workshops: 2025
The Challenges of Change Engagement & GenZ
The 2025 edition of the Future Vision Workshops by Future Concept Lab will focus on the prospects of Change Engagement and of the Future of Marketing Intelligence starting from the characteristics and needs of the GenZ that extends to other generations and which have repercussions on Aesthetics, Consumption, Communication and Retail, brought to life through a training and consultancy program, between scenario updating and tailor-made.
The series of 4 seminars proposes a socio-cultural reflection on the radical change taking place in the socio -political and market scenario, with a range of topics relevant to corporate strategies (Uniqueness, Sustainability, AI implementation), which will make up the four-day program with the participation of entrepreneurs, creatives and managers.
The ability to understand and intercept change will be at the heart of the journey in the name of Engagement and Activation. The time has indeed come for react and intervene, to choose and pursue personal, family and social growth objectives in harmony with the business of each company. The themes of evolutionary trends and of the generational nuclei most permeable to the change that GenZ imposes will therefore be addressed, of the most emblematic corporate success stories, of the most suitable tools and strategies to become protagonists in the ongoing change.
The Search for Recognition in Uniqueness: Fashion, Design, Beauty, Art. Radicalism of «feeling»: Aesthetic Synchronies, Cultural Syncretism, Radical Memories, Poetic Craftmanship. Cases and trends of the Unique & Universal paradigm: The Human Body. Generational meanings and differences in the aesthetics scenario: between GenZ, ProTasters (40-49) and Premium Seekers (50-65). The mapping of fashion under 30 defined by Antonio Mancinelli (journalist, writer and fashion critic).
Proactive and Generative Consumption: Food, Home, Automotive, Wellness. The Consumption trends between custody, insight and empathy. Cases and trends of the Smart & Sustainable paradigm. Generational orientations and differences in the generative consumption scenario identified through the lens of sustainability: between GenZ (13-29), Singular Women (25-34) and New Normals (50-60).
The Present of Integrated Intelligence: The Sparks Between Corporate Past (Heritage, Legacy) and Digital Future (AI, AR). The Communication trends focus on the meeting between Brand, Imagination and Advertising. Cases and trends of the Trust & Truth paradigm. Codes, languages and generational bridges in the “intelligent” communication scenario: between GenZ (13-29), ProFamilies (35-45) and Mind Builders (55-69).
The Radical Challenge of Innovation in Services: Exemplary Actions in Trade, Tourism, Credit, Insurance. The Retail trends that transform the market. Cases and trends of the Deep & Deal paradigm. Experiences and expectations for different generations in the integrated distribution scenario: between GenZ (13-29), TechTweens (8-12) and Family Activists (60-75).