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[Link] Francesco Morace – Brazilianity
Design Diffusion News [PDF] [Italian, English]
Fiat CRM Lab
In 2012 FCL do Brasil conducted a research project for Fiat Brasil (CRM – Customer Relationship Marketing), on behalf of ISVOR, Universidade Corporativa Fiat Chrysler Latam. The research was based on the methodology MIND THE GAP®, and consisted of ethnographic observation and in-depth interviews with 4 generational nuclei in the city of Sao Paulo. …