ADV Strategie di comunicazione [PDF] [Italian]

We arrive from a world in which the type of communication was important: the rhythm, languages, and construction of the message… Today we return to rely more on content, the uniqueness of what is told and its authenticity. More info … [Video in Italian]

Mark Up [PDF] [Italian]

Excellence creates a landscape of goods and services with high added value or aesthetic experience. It is here that the Italian excellence proposes its own unique and universal talent, with a progression that starts from craft know how and crossing the dimension of taste and quality. More info … [Video in Italian]

Circularity marks the path and the growing impact that generative relations and social magnetism will have on the more consolidated businesses, so shaping in a circular way new theories and economic practices: reciprocity, exchange of non-equivalence, cooperation, sharing. These are the hot topics by which to rethink the future, planning happy and …

Il Sole 24 Ore [PDF] [Italian]

It is increasingly clear how the new scenario of the human touch is deeply marked by the Social magnetism, Forming in those integrated territories between the real and virtual that are already shaping contemporary society. An invisible social magnetism, often intergenerational, that moves according to the chaotic logic of the “strange attractors”. …

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To understand and interpret the dimension of happy growth (crescita felice) it is important to begin from the concept of ‘generativity’ and the re-generation of the concept of happiness that can and must be declined beyond the economic success of the classic canons of material consumption. For example it is important to emphasize how the …

[Video in Italian]