The research and consultancy performed by Future Concept Lab since 2012 for Moleskine was carried out using the tools provided by our Lab approach. The project was structured in various stages, methodologically diverse, yet closely related to each other. The project led to the identification of strategic indications for planning the future steps of …

The Petrobras Lab project was the first big test for the new office of FCL do Brasil. A research project and strategic consultancy was made for the corporate communications department of Petrobras – Petróleo Brasileiro S.A, one of the world’s leading energy companies. The project foresaw an initial brand check-up phase, during which the characteristics …