The Petrobras Lab project was the first big test for the new office of FCL do Brasil. A research project and strategic consultancy was made for the corporate communications department of Petrobras – Petróleo Brasileiro S.A, one of the world’s leading energy companies. The project foresaw an initial brand check-up phase, during which the characteristics …

Sabina Deweik, Sabrina Donzelli, Francesco Morace and Nicoletta Vaira presented in Rio de Janeiro at the headquarters of Petrobras the emerging generational trends.