27th of February 2008 saw the launch in all Italian newsagents of the new Masters Course by Il Sole 24 Ore dedicated to Marketing and Communication. Within the first and third boxes of the series, that are entitled “To know marketing: scenarios in continuous evolution” and “To know new needs in order to understand the […]
Updates
NONSOLOMODA
Francesco Morace interview by Paola Acquati & Silvia Toffanin [Video in Italian]
Profession Cool Hunter
ClassLife – Service by Alessandra Mazza [Video in Italian]
ESOMAR – Global Healhcare
Francesco Morace and Tiziana Traldi closed with their presentation entitled Health Sense the international conference organised by ESOMAR on Global Healthcare.
[Link] Pensieri e parole: imparare a capirsi
Dove [PDF] [Italian]
[Link] Los consumidores de ahora buscan la sorpresa y lo simple
El Boletin [PDF] [Spanish]
Polimoda: Lesson-Presentation
On Thursday the 10th of January Paolo Ferrarini presented the book “Real Fashion Trends” at Florence’s Polimoda. An occasion to talk with teachers and students about the techniques and practices of coolhunting.
Real Fashion Trends at IULM
On the 10th of December 2007 Francesco Morace and Paolo Ferrarini presented “Real Fashion Trends: the cool-hunter guide” to the Public Relations and Advertising students of the Faculty of Scienze della Comunicazione e dello Spettacolo at IULM in Milan. Nello Barile and Alberto Abruzzese took part.
[Link] Tendenze. Ecco i big spender
Il Sole 24 Ore [PDF] [Italian]
STU LAB 2007: Laboratorio esperienziale sulle società di transformazione urbana
STU LAB is an experience based laboratory in which public administrators, architects, business people, politicians and experts can share their experiences within complex programs of urban valorisation. The program for the 2007 edition of the STU LAB centred on the comparison by Italian and European experts on the rebirth of railway stations, taking …