The thing that more than anything stands out in the Argentinean dimension of marketing and culture, is the evident gap that exists between the intellectual potential of a population of a city like Buenos Aires that has a bookshop on every corner, and the concrete ability to develop projects or activate “practical” energies. The splendid …
Updates
[Link] La primera vez en la Argentina, mi contribución
INFOBAE [PDF] [Spanish]
The new scenario for leather and accessories – Florence
F. Morace and P. Ferrarini in Florence presented the new scenario for leather and accessories on the occasion of Material Preview, realised in collaboration with EFD.
ANSA second edition of the Mediterranean report – Cagliari
F. Morace presented the second edition of the Mediterranean report, on the occasion of the ANSA convention dedicated to Mediterranean development projects.
[Link] Así se ‘canzan’ tendencias
El Mundo [PDF] [Spanish]
“Cool hunting, aprenda a anticipar las tendencias del mercado” – Madrid
Lucia Chrometzka and Elisabetta Pasini were invited by ISEM, a Fashion Management School based in Madrid to hold a two-days workshop for professionals and one day workshop for the MBA students regarding the analysis of global and local trends, using the methodological tools of the Institute. The workshop included sections dedicated to methodology and …
Convention annuale di Bauli – Rome
In Rome F. Morace presented, during Bauli’s annual conference the new trends for food consumption and festive and domestic occasions.
Emerging consumption and domesticity trends – Milan
During Assocasa’s annual assembly F. Morace presented the emerging consumption and domesticity trends.
[Link] Una riscoperta sensoriale
Plastix [PDF] [Italian]
Nielsen’s annual convention – Sardinia
At Nielsen’s annual convention held at Forte Village in Sardinia F. Morace presented the new trends linked to the wellness scenario with particular reference to the success of organic foods.