Future Concept Lab at the helm for two training days organised by Senai Cetiqt in the splendid setting of the Copacabana Palace in Rio de Janeiro.

On the 26th of August 2008, the 3rd International Seminar of Behaviours and Consumption was opened by the Future Concept Lab team -Francesco Morace, Sabrina Donzelli and Sabina Deweik- who, together with Aline Monçores of Senai Cetiqt, held an articulated presentation entitled “The Contemporary Trends of Aesthetics and Communication”, with the focus on the evolved dimension of today’s Brazil, followed by the brilliant presentation by the Campana Brothers (the first of a series of speakers), supplying the audience with a first person example as laid out by the institute.

On the 27th of August, for a group of around 80 seminar participants, Future Concept Lab oversaw the workshop dedicated to “The generational targets in contemporary communication”, offering added in depth analysis to the themes presented previously, and guided the work of the different groups through ad hoc strategic paths and applications in communication for the 4 selected targets (Linker People, Mind Builders, Normal Breakers, Sense Generation).