Elisabetta Pasini and Lucia Chrometzka were invited by ISEM, a Fashion Management School based in Madrid, to hold a one-days workshop for professionals and two sessions lecture for the MBA students regarding the analysis of global and local trends, using the methodological tools of the Institute. The workshop included sections dedicated to methodology and research findings on Retail sector and Performance Age trends but also training for the development of new business hypothesis: a chance of experiencing the unique expertise of Future Concept Lab’s trend analysis.
The workshop, entitled “Cool hunting, aprenda a anticipar las tendencias del mercado” was held from the 17-18 th May 2007 at ISEM in Madrid. The 25 participants, excecutives who hold key positions in companies like Mustang and El Cort Ingles, arrived from different parts of Spain in order to participate at this occasion.

During the first day occasion, the FCL trend experts, Elisabetta Pasini and Lucia Chrometzka, after presenting the Institute’s methodological tools and the Institute’s research findings regarding the Performance Age trends and the retail bussiness, explored the efficient mix between creative brainstorming and step-by-step development of new hypothesis based on the FCL working process model, with the objective to identify new projects which can be successful in Europe, staring from Spain, including hypothesis of a specific target, products, communication and entry strategies. The working professionale who participated in the workshop worked in groups and each group presented the final project to the rest of the audience, which was followed by discussion on how to develop further the business idea, working on each project’s unique and original aspects.